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ROAS Calculator
Measure revenue generated for each unit of advertising spend.
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Measurement tools for advertising and campaign work: how much revenue your spend produced, how efficiently you reach and convert audiences, what each customer costs to acquire, and what they are worth over their lifetime.
Showing 8 calculator(s).
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CPM Calculator
Calculate CPM, advertising cost or impressions for digital campaigns.
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CPC Calculator
Calculate cost per click, advertising cost or estimated clicks from campaign data.
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Conversion Rate Calculator
Calculate conversion rate, expected conversions or required traffic for any campaign.
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Customer Acquisition Cost Calculator
Calculate marketing CAC, fully loaded CAC and LTV-to-CAC ratio.
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Customer Lifetime Value Calculator
Calculate LTV for e-commerce and subscription businesses and compare with CAC.
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Break-Even ROAS Calculator
Find the minimum ROAS needed to cover your product and variable costs.
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Target ROAS Calculator
Estimate a planning ROAS target based on your costs and desired profit margin.
Open Target ROAS CalculatorMeasuring campaigns without fooling yourself
Marketing metrics are ratios, and ratios hide their assumptions. A campaign can show a strong return on ad spend while losing money once product cost, shipping and refunds are included, because ROAS is measured against revenue rather than profit. Reading a marketing metric well means knowing which costs it contains and which it quietly leaves out.
Attribution windows matter
Revenue attributed to a campaign depends on the attribution model and time window your ad platform uses. Comparing a seven-day figure from one platform with a thirty-day figure from another produces a difference that has nothing to do with campaign quality. Fix the window first, then compare.
Pair marketing metrics with margin
Before deciding to increase spend, check the underlying profit margin on what you are selling. A return on ad spend of three is comfortable at a seventy percent margin and loss-making at twenty percent. This is why the marketing calculators link across to the business and financial tools.